Everyday Living Interiors

Everyday Living Interiors — Virtual prototype v2

Improved website incorporating all research recommendations
June 2026

About this document

This is a virtual prototype of the improved Everyday Living Interiors website. It is a comprehensive textual description — not a wireframe, not marketing copy, but a testable artefact detailed enough that synthetic personas can evaluate it as if they were browsing the real site. Every change described here is grounded in findings from six persona interviews conducted in May 2026.

The prototype incorporates all critical, important, and selected nice-to-have recommendations from the ELI Insights Report. It preserves what works (the tagline, the philosophy, Sara's personal story) and addresses what doesn't (invisible pricing, absent deliverables, narrow emotional register, limited portfolio evidence, buried couples positioning).

Brand identity and visual language

The website uses a minimal, black-and-white aesthetic with generous white space. Typography is the primary design element: Gloock, a warm serif with subtle calligraphic qualities, appears in all headings and the logo. Inter, a clean sans-serif, carries all body text and navigation. The palette is intentionally restrained — black text on white backgrounds, with occasional warm grey (#F5F3F0) for section backgrounds. Photography provides all colour.

The visual language walks a deliberate line between elegance and approachability. The site feels designed — not accidental or cheap — but never intimidating. There are no glossy hero images of showroom interiors. Instead, photography shows real homes: a child's drawing pinned to a kitchen wall beside a carefully chosen vase, a reading corner with a well-worn armchair and a new cushion, a small balcony with two mismatched chairs and a trailing plant. The images communicate taste applied to reality, not reality replaced by taste.

The logo — 'Everyday Living Interiors' in Gloock — sits in the top left. It is elegant but not precious. Below it, in Inter Light: 'by Sara de Abreu'.

Navigation

The main navigation bar is clean and minimal, rendered in Inter Regular, uppercase, small letter-spacing:

HOME · SERVICES & PRICING · PORTFOLIO · ABOUT SARA · CONTACT

The navigation is fixed at the top on scroll with a subtle white background and a hairline border beneath. On mobile, it collapses to a hamburger menu.

Notable change from the current site: 'Services' has become 'Services & Pricing' — the word 'Pricing' appears in the navigation itself, signalling transparency before the visitor even clicks. This was the single most requested change across all six persona interviews.

Page 1: Homepage

Hero section

The hero is a full-width image — not a styled interior, but a real living moment: a kitchen table with a half-drunk coffee, an open laptop, a stack of children's schoolwork, and in the background, a living room where the sofa has a beautiful throw draped over it and the shelves are arranged with visible thought. The image says: someone lives here, and someone cared.

Over this image, in large Gloock type, white with a subtle text shadow:

Your home should support your life, not compete with it.

Below the tagline, in Inter Regular, smaller:

Practical, affordable interior design for real homes and real budgets.
Based in Diemen · Serving Amsterdam and beyond.

Two buttons sit beneath the text, side by side:

[See services & pricing] (primary, black background, white text)
[Not sure where to start?] (secondary, white background, black border)

The second button scrolls to a 'Find your starting point' section further down the page — a direct response to the research finding that many prospects do not know which service they need.

The emotional acknowledgement section

Immediately below the hero — before services, before portfolio, before anything aspirational — sits a short section on a warm grey (#F5F3F0) background. This is the single most important new addition to the website, addressing the emotional entry point gap identified in the research.

In Gloock, centred:

Wherever you're starting from, that's okay.

Below, in Inter Regular, a single paragraph:

Some people come to me because they're excited about a new home. Others come because they're stuck — because their space feels wrong and they don't know why, because they've just been through a big life change, because they're embarrassed about how their home looks, or because they and their partner can't agree on anything. None of that is unusual, and none of it is a problem. I've helped people start from all of those places. Yours is valid too.

This section does not use bullet points, does not list emotions clinically, and does not feel like a therapy intake form. It reads as one human speaking to another. The tone is warm, direct, and quietly confident — Sara's natural voice.

The research evidence for this section is overwhelming: Mariana's shame ('Nobody talks about the shame'), Charlotte's grief ('I don't want someone to make my home fun — I want someone to understand that my home is tangled up with grief and guilt and identity'), Daan's embarrassment ('The embarrassment of being a competent adult who can't do this'). Charlotte's own words provided the blueprint: 'I know that sometimes the hardest thing about your home is not how it looks but what it means.'

Services overview with visible pricing

Below the emotional section, under the heading:

What I can help you with

Four service cards are displayed in a clean grid (two columns on desktop, stacked on mobile). Each card has:

The Room Reset · €80
For when a room feels off but you don't need a full project.
You receive: a 60–90 minute virtual consultation with layout suggestions, style direction, and a follow-up summary with specific recommendations you can act on immediately.

The Thoughtful Edit · €150 per room
Transform your space with what you already own. No waste. No extra spending.
You receive: an in-home visit where I reorganise, restyle, and reposition what you have — plus a written guide so you remember why everything went where. Amsterdam area only.

The Design Roadmap · from €250
A clear, realistic plan you can follow at your own pace.
You receive: a moodboard, colour palette, floor plan, lighting guidance, and a shopping list with links and price ranges — all in a PDF you keep.

The Living Space Plan · from €540 per room
Full interior design, from concept to completion.
You receive: a complete design concept including 3D visualisations, sourcing, styling, and support until the room is finished.

Below the four cards, a line in Inter:

Extra time if needed: €40/hour. All prices include VAT.

This pricing display addresses the universal finding across all six interviews. The format — service name, price, deliverable — follows Daan's exact specification: 'Just put the price on the website. It's your strongest selling point, and you're hiding it.' The deliverable lines address the equally widespread question: 'But what do I actually get?'

The couples section

Below services, a dedicated section with a warm grey background and a photograph: two people standing in an empty-ish living room, one pointing at one wall, the other pointing at a different wall, both laughing. Or alternatively: a living room that visibly blends two different aesthetics — a clean modern sofa next to a richly patterned textile armchair, a minimalist shelf holding colourful, eclectic objects.

In Gloock:

Do you and your partner have different styles?

In Inter Regular:

You're not the first couple to disagree about the coffee table. Or the curtains. Or everything. Design disagreements are one of the most common reasons people reach out to me — and they're one of my favourite projects to work on. I help couples find a shared language for their home, where both people see themselves reflected. No compromises that make everyone equally unhappy. Real solutions that honour both of you.

[See how I work with couples →] (links to a dedicated portfolio case study)

This section is a direct response to Tom and Priya Bakker-Sharma's strongest reaction in their interview: 'When has a design website ever acknowledged that as a real project?' Their feedback was unambiguous — the couple project line should be unmissable on the homepage, not buried as one example among several. Tom's quote provides the insight: 'Beige is the colour of compromise nobody wanted.'

'Find your starting point' section

This section addresses the research finding that many prospects cannot self-select the right service. It presents a simple, non-intimidating guide:

In Gloock:

Not sure which service is right for you?

Three short pathways, each with an icon-style illustration (hand-drawn, approachable):

'I just need a push in the right direction'
→ Start with The Room Reset (€80). One session. Immediate clarity.

'I want to use what I already have'
→ The Thoughtful Edit (€150/room) is for you. I come to your home and restyle what's there.

'I want a full plan I can follow over time'
→ The Design Roadmap (from €250) gives you everything in one document.

Still not sure? Send me a photo of your space and I'll tell you where I'd start. No obligation.

This qualifier directly addresses the confusion Daan, Tom and Priya, and Mariana all experienced when trying to choose between services. Daan could not distinguish The Room Reset from The Design Roadmap in practical terms. Tom and Priya disagreed on which they needed. The qualifier removes the need for self-diagnosis.

Portfolio preview

A section showing three featured transformations with before-and-after images side by side. Each shows:

In Gloock above the previews:

Real homes. Real budgets. Real results.

[See the full portfolio →]

This section responds to the most requested addition across all interviews: before-and-after content showing real constraints transformed. Mariana: 'A before-and-after of a home like mine. Not a nice apartment that got nicer.' Daan: 'Show me, don't tell me.' Ingrid: 'Show me a small budget transformation.'

Testimonials

Two or three testimonials displayed as quotes in Gloock italic, with the person's first name, city, and one contextual detail:

'Sara helped us find a style that felt like both of us — not a compromise, but something new.'
— Testimonial, couple, Diemen

'I was embarrassed to show her my flat. Within an hour she'd made it feel like a different place — with the same furniture.'
— Testimonial, single parent, Amsterdam-Oost

'I'd saved hundreds of Pinterest images and couldn't make a single decision. Sara gave me a plan I could actually follow.'
— Testimonial, professional, Amsterdam

The testimonials are deliberately diverse in situation — a couple, a single parent, a decision-paralysed professional — reflecting the range of people Sara serves. Each includes a geographic identifier, addressing the research finding that Diemen and Amsterdam-area specificity builds trust.

Footer

The footer is clean, in Inter Light on a near-black (#1A1A1A) background with white text:

Everyday Living Interiors · by Sara de Abreu
Based in Diemen · Serving Amsterdam, the Netherlands, and online worldwide.

Contact: sara@everydaylivinginteriors.com · +31 (0)XX XXX XXXX
Instagram · Pinterest

At the very bottom, a single line in smaller Inter:

Whether you're starting from scratch or building on what you've already created — you belong here.

This final line addresses Ingrid's gatekeeper insight: the website should acknowledge the spectrum of visitor competence. It simultaneously welcomes beginners and validates experienced self-decorators who might refer others.

Page 2: Services & Pricing

Page header

Full-width warm grey background. In Gloock, large:

Services & Pricing

Below, in Inter Regular:

Everything is listed here — no hidden costs, no contact form required. If you have questions, just reach out.

This header directly addresses the trust issue. Daan: 'The whole "contact us for pricing" model works for enterprise software. It does not work for a fifty-euro consultation.' Ingrid: 'It feels evasive.' The explicitness is intentional.

Service details

Each service is presented in a full section with generous white space:

The Room Reset · €80

What it is: A focused, one-on-one virtual consultation where we look at your space together and I give you clear, actionable direction.

How it works:
1. You send me photos of the room beforehand
2. We meet online for 60–90 minutes
3. I assess your layout, flow, light, and existing furniture
4. We discuss what's working, what's not, and what to change
5. Within 48 hours, you receive a written summary with specific recommendations

What you receive:
- A written follow-up document (PDF) with layout suggestions, colour guidance, and product recommendations with links
- Up to 3 specific, actionable changes you can make immediately
- One follow-up question via email within 7 days

This is for you if: You know something is off but can't pinpoint what. You want expert eyes on your space without committing to a full project. You need a push, not a project.

Price: €80 (including VAT)

[Book The Room Reset →]

The Thoughtful Edit · €150 per room

What it is: I come to your home and transform your space using what you already own. No purchasing, no waste — just a fresh perspective and a trained eye.

How it works:
1. I arrive and assess the room — light, layout, flow, storage, styling
2. I reorganise, reposition, and restyle using your existing furniture and objects
3. I explain every decision as we go, so you understand the reasoning
4. You watch your room change in real time

What you receive:
- A same-day transformation you can see and feel immediately
- A written guide (PDF) explaining what was moved and why — so you can maintain it and apply the thinking to other rooms
- Before-and-after photos of your space

This is for you if: You have furniture and objects but your space doesn't feel right. You want to see results immediately, in person. You believe in using what you have.

Available in: Amsterdam and surrounding areas (Diemen, Amstelveen, Amsterdam-Zuid, Amsterdam-Oost, and nearby). Travel outside this area possible by arrangement.

Price: €150 per room (including VAT)

[Book The Thoughtful Edit →]

The Design Roadmap · from €250

What it is: A complete, written design plan you can follow at your own pace — whether you implement it in a weekend or over six months.

How it works:
1. We start with a consultation (virtual or in-person) to understand your space, your life, and your budget
2. I develop a full design concept tailored to your situation
3. You receive a comprehensive document with everything you need to move forward

What you receive:
- A design moodboard with visual direction
- A colour palette with specific paint references
- A floor plan or layout suggestion
- Lighting recommendations
- A curated shopping list with product links and price ranges across budget tiers
- A styling guide explaining how to arrange and accessorise

This is for you if: You want more than advice — you want a plan. You're starting from scratch, renovating, or moving into a new space. You and your partner want a shared direction you can both see. You prefer to implement at your own pace and budget.

Price: from €250 (depending on scope — I'll give you a clear quote before we start)

[Book The Design Roadmap →]

The Living Space Plan · from €540 per room

What it is: Full interior design from concept to completion. I handle everything — from the initial vision to the final styling — so you can enjoy the process instead of managing it.

How it works:
1. In-depth consultation to understand your life, needs, and aesthetic
2. Full concept development including 3D visualisations
3. Product sourcing, supplier coordination, and budget management
4. Styling and installation
5. Support until the room is complete and you're happy

What you receive:
- Everything in The Design Roadmap, plus:
- 3D visualisations of your space
- Full product sourcing with alternatives at different price points
- Supplier and contractor coordination
- On-site styling and installation support
- Ongoing support until project completion

This is for you if: You want the full experience. You're doing a significant room transformation or whole-home project. You want a professional guiding every decision.

Price: from €540 per room (I'll provide a detailed quote after our initial consultation)

[Book The Living Space Plan →]

Additional

Extra time: €40/hour if a project needs more time than estimated.
Online consultations: Available worldwide. Portfolio and case studies include international projects.
Couples sessions: All services are designed to work with couples. I specialise in helping partners with different tastes find a shared direction.

FAQ section

A short FAQ at the bottom of the Services page addresses the most common hesitations surfaced in the research:

'My home is a mess — is that okay?'
That's exactly why people call me. I've worked with cluttered flats, inherited furniture, rooms that haven't been touched in years. Your starting point is not a problem — it's where we begin.

'I don't have much budget for new furniture.'
Many of my services work with what you already own. The Thoughtful Edit uses only your existing furniture. The Room Reset often identifies changes that cost nothing. And if you do want to buy, the Design Roadmap includes options at every price level.

'My partner and I can't agree on anything.'
This is more common than you think — and it's one of my favourite kinds of project. I help couples move past compromise toward something they're both genuinely excited about.

'I'm not sure which service I need.'
Send me a photo of your space and a few sentences about what's bothering you. I'll tell you where I'd start. No charge, no obligation.

'Do you work outside Amsterdam?'
Yes. In-person services (The Thoughtful Edit, The Living Space Plan) are available in the Amsterdam/Diemen area. Virtual services (The Room Reset, The Design Roadmap) are available worldwide.

Page 3: Portfolio

Page header

In Gloock:

Real homes. Real budgets. Real results.

Below, in Inter Regular:

Every project here is a real home, lived in by real people, designed within real constraints. I show the before and the after — because the transformation is the point, not just the finished result.

Portfolio structure

The portfolio is organised not by room type or aesthetic style, but by situation — directly mirroring the emotional and practical entry points the research identified:

Filter tabs (horizontal, Inter Medium):

All · Small budgets · Small spaces · Couples · Working with what you have · Life transitions · Families

Each portfolio entry is a case study card showing:

  1. A side-by-side before-and-after image (before on left, after on right)
  2. A headline describing the situation, not the room:
    - 'A studio apartment that needed to be a home office too'
    - 'A couple who loved minimalism and maximalism equally'
    - 'A living room transformed for under €200 — with the same furniture'
    - 'Starting over after a divorce — making a rented flat feel chosen'
    - 'A Diemen newbuild that needed warmth and personality'
    - 'A family home where the children's play area and the adult living room coexist'
  3. The budget — visible, specific: 'Spent: €0 (existing items only)' or 'Budget: €180' or 'Investment: €450 including new lighting'
  4. The service used: 'Service: The Thoughtful Edit'
  5. A 'Read the full story' link

Individual case study pages

Each case study expands into a full page with:

This level of detail serves multiple audiences identified in the research:

Portfolio evidence of warmth and authority

The case study narratives are where Sara's unique combination of warmth and professional expertise is most visible. Each narrative demonstrates:

This addresses Ingrid's key insight: 'You can be warm and authoritative at the same time. That combination is very powerful. And very rare.'

Page 4: About Sara

The personal story

The About page opens with a photograph of Sara — not a styled headshot, but a natural image. Perhaps she is in a client's home, moving a chair, or sitting at a table with fabric swatches and a coffee. The image communicates: this is a real person who does real work.

In Gloock, large:

About Sara

The story is told in first person, in Sara's warm, direct voice:

I'm Sara de Abreu, and I started Everyday Living Interiors because I believe everyone deserves a home that feels like theirs — not like a showroom, not like a compromise, and definitely not like something from Instagram.

I've always made beautiful spaces. Even when I had no money — especially when I had no money. Growing up, I would rearrange my room constantly, picking up objects from my grandmother's house, finding things at markets, making something out of nothing. Every home I've lived in, people would walk in and say the same thing: 'How do you make it look like this?' And I'd think — but you can do this too.

The truth is, not everyone can. Not because they lack taste, but because they lack the eye for it — just like I lack the eye for technology or mathematics. It's a skill, not a gift. And it's a skill I can share.

I moved to the Netherlands from Portugal and built a life here. I know what it's like to start over in a new country, to furnish a flat on a budget, to make a rental feel like home. I know what it's like to look at a room and feel overwhelmed, or stuck, or secretly embarrassed. And I know that sometimes the hardest thing about your home isn't how it looks — it's what it represents.

That's why I do this work the way I do. No pressure. No judgement. No waste. Just a trained eye, honest advice, and a genuine belief that your home can feel better — starting from exactly where you are right now.

The philosophy section

Below the personal story, under a Gloock heading:

How I work

I start with your life, not a style.
Before I suggest anything, I want to understand how you actually live. Your routines, your frustrations, your constraints. Design that ignores your daily reality is just decoration.

I work with what you have.
Most of my clients don't need new furniture — they need someone to see what they already own with fresh eyes. I've transformed rooms spending nothing at all. When new purchases make sense, I help you choose wisely and within your real budget.

I explain every decision.
I never say 'trust the process.' I tell you why the shelf works better on that wall, why this colour calms a room, why your sofa works better at an angle. You're not hiring a mystery — you're gaining understanding.

I design for both of you.
If you're a couple with different tastes — welcome. That's one of my favourite challenges. I help partners find a shared direction that honours both perspectives, so neither of you ends up living in the other person's house.

This section weaves Sara's warmth with demonstrations of professional methodology. The 'I explain every decision' paragraph directly addresses Daan's concern ('competence is what I'm paying for') and the 'trust the process' frustration identified in the Market & Consumer Needs document. The couples paragraph elevates this offering to a core part of Sara's identity, not just one project type.

Credentials and approach

A brief section that builds authority without abandoning warmth:

Background: Trained in interior design with a focus on residential spaces and sustainable styling. Based in Diemen, Amsterdam.

Approach: I combine spatial planning, colour theory, and styling with a deep respect for how people actually live. My work is grounded in the belief that thoughtful design is not about money — it's about attention.

Languages: Portuguese, English, Dutch

Featured in / Affiliated with: [Any relevant credentials, publications, community involvement]

This section responds to the warmth-authority balance identified by Ingrid, Daan, and Tom. It establishes credibility through specificity (spatial planning, colour theory) rather than through jargon or self-promotion.

Page 5: Contact

Page header

In Gloock:

Let's talk about your space.

Below, in Inter Regular:

Whether you know exactly what you want or you're just starting to think about it — I'd love to hear from you. No pressure, no sales pitch. Just a conversation.

Contact form

The form is simple and low-friction:

[Send message]

Below the form:

Prefer email? sara@everydaylivinginteriors.com
WhatsApp? +31 (0)XX XXX XXXX
Based in Diemen · Available for in-person work in the Amsterdam area · Virtual consultations worldwide

The low-barrier alternative

Below the standard contact form, a distinct section:

Just want a quick opinion?
Send me a photo of your space and tell me what's bothering you. I'll reply with my honest first impression and which service might be right for you. Free, no obligation.

This addresses the research finding that the contact form itself is a barrier — particularly for Mariana ('I would never fill in a contact form without knowing the price first') and Priya ('A contact form forces one person to take the initiative'). Now that pricing is visible, the contact barrier is lower, but the 'quick opinion' option provides an even softer entry point for hesitant prospects.

Cross-cutting design decisions

The Diemen/local emphasis

The Diemen location is mentioned in three places: the homepage hero, the footer, and the Contact page. It is never the lead message — ELI is not a local-only business — but it is consistently present. For Tom and Priya, this was one of their top three conversion factors: 'She knows our building type. The newbuilds. The floor plans.'

In the portfolio, at least one case study is explicitly set in Diemen, referencing the newbuild floor plans that Sara knows from living in the area. This local knowledge functions as both a practical advantage and a trust signal.

The warmth-authority balance

Throughout the site, Sara's voice is warm, direct, and personal — but it is consistently paired with evidence of professional knowledge. The About page tells her story; the portfolio demonstrates her spatial reasoning. The services page speaks in human terms; the deliverables are specific and structured. The emotional acknowledgement section shows empathy; the FAQ shows clarity and confidence.

This balance was identified by Ingrid as the website's most important strategic opportunity: 'You can be warm and authoritative at the same time. That combination is very powerful. And very rare.' The v2 prototype treats this as a design principle applied everywhere, not a section or feature.

The emotional register

The v1 website had one emotional register: optimistic forward motion. The v2 website has three:

  1. Acknowledgement — 'Wherever you're starting from, that's okay.' Present on the homepage and woven into the FAQ and portfolio narratives. Speaks to Mariana's shame, Charlotte's grief, Daan's embarrassment.

  2. Invitation — 'Your home can feel better — starting from exactly where you are right now.' The core proposition, expressed with warmth rather than aspiration. Speaks to all personas except Kwame.

  3. Demonstration — 'Here is a home like yours, transformed.' The portfolio with visible constraints, visible budgets, and explained reasoning. Speaks to everyone, including gatekeepers like Ingrid who need to see proof before referring.

These registers are not separate sections — they are layered throughout the site. A portfolio case study might begin with acknowledgement ('She was embarrassed about her flat'), move through invitation ('We started with what she had'), and end with demonstration (the before-and-after images, the €0 budget, the written reasoning).

The gatekeeper pathway

Ingrid — the confident, experienced self-decorator who will never book but who knows five people she would refer — represents a segment the v1 website did not address. The v2 prototype serves her through:

Ingrid will spend approximately 90 seconds on the site. In that time, she needs to see: price, proof, range, and respect. The v2 prototype ensures all four are visible within one scroll from any page.

The couple pathway

A couple arriving at the homepage sees the couples section ('Do you and your partner have different styles?') within the first two scrolls. They can navigate to a couples-specific case study. The services page notes that all services work with couples and that Sara specialises in this. The Design Roadmap specifically mentions: 'You and your partner want a shared direction you can both see.'

This represents a significant elevation from the v1 site, where the couples project line was one example among several. The research was unambiguous: Tom and Priya's strongest reaction in the entire study was to the couple who liked different styles. Priya: 'When has a design website ever acknowledged that as a real project?'

Mobile experience

The site is fully responsive. On mobile:
- Navigation collapses to a hamburger menu
- Service cards stack vertically
- Before-and-after images stack (before above, after below) with a clear 'Before / After' label
- The emotional acknowledgement section and pricing remain equally prominent
- The 'quick opinion' contact option is easily accessible
- Phone and WhatsApp links are tappable

Charlotte's research insight is relevant here: 'Looking at beautiful rooms at eleven o'clock at night is a form of hope.' The mobile experience must be as emotionally resonant and informationally complete as desktop, because many high-intent prospects are browsing late at night on their phones.

What this prototype does not include

This virtual prototype describes the website's content, structure, and voice. It does not specify:

These are implementation details to be decided during development. The prototype focuses on what matters for testing: does the improved website communicate effectively to the personas who evaluated it?

Summary of changes from v1 to v2

Area v1 (current) v2 (prototype)
Pricing Hidden behind contact form Visible on homepage and dedicated Services & Pricing page
Deliverables Vague ('move forward with clarity') Specific per service (PDF, floor plan, shopping list, etc.)
Emotional register Optimistic, forward-looking only Three registers: acknowledgement, invitation, demonstration
Couples One project example among several Dedicated homepage section, portfolio category, service mention
Portfolio Limited range, no visible constraints Before-and-after with visible budgets, diverse starting points
Service navigation Four services, choose yourself Guided 'Find your starting point' section plus simple qualifier
Authority signals Warmth-dominant, minimal expertise display Warmth + demonstrated reasoning in case studies and process descriptions
Geographic emphasis Minimal Diemen mentioned in hero, footer, portfolio; local knowledge as trust signal
Gatekeeper pathway Not addressed Footer line, visible pricing for referral, portfolio range
Contact Form only Form + email + WhatsApp + 'quick opinion' low-barrier option
FAQ None Addresses top hesitations surfaced in research
Navigation 'Services' 'Services & Pricing' — transparency signalled in nav itself

Testing recommendations

This prototype should be evaluated with the same six personas using the same interview structure. Key questions to investigate:

  1. Does the visible pricing change Mariana's and Daan's conversion intent?
  2. Does the emotional acknowledgement section resonate with Charlotte without alienating Tom?
  3. Does the couples section make Tom and Priya feel directly addressed?
  4. Does the portfolio with visible constraints satisfy Ingrid's referral requirements?
  5. Does the warmth-authority balance across the site meet Daan's and Ingrid's credibility thresholds?
  6. Does the service qualifier help confused prospects choose?
  7. Has anything been lost — does the site still feel like Sara?
Everyday Living Interiors · by Sara de Abreu