Everyday Living Interiors

Virtual prototype v3 — Live implementation

A faithful description of Sara's current live website at everydaylivinginteriors.com, as captured on 12 June 2026
June 2026 · Round 3 evaluation artefact

About this document

This is a virtual prototype of the Everyday Living Interiors website as it exists today — the live, publicly accessible site that Sara has built and launched. Unlike the v2 prototype, which described a hypothetical improved version, this document describes what actually exists. Every detail is drawn from full-page screenshots of the live site captured on 12 June 2026.

This prototype serves as the evaluation artefact for Round 3 of the research — a three-wave comparison. In Round 1, personas evaluated Sara's original website (v1, now offline). In Round 2, they evaluated a virtual prototype of an improved version (v2). Now, in Round 3, they evaluate what Sara actually built. The question is no longer 'does the concept work?' but 'did the implementation capture what matters?'

A final section compares the live implementation against the v2 prototype recommendations, noting what was implemented, what was adapted differently, and what is absent.

Brand identity and visual language

The website uses a bold, black-and-white typographic identity with warm accents. The logo — 'Everyday Living Interiors' — is set in a large, high-contrast display serif that dominates the header. It is stacked across three lines in a condensed, almost editorial arrangement: 'Everyday' on the first line, 'Living' on the second, 'Interiors' on the third. Below the logo, in a much smaller sans-serif: 'by Sara de Abreu' followed by a small black dot. The effect is confident and magazine-like — closer to an editorial masthead than a typical small-business logo. A hamburger menu icon sits in the top right corner.

The colour palette is intentionally restrained: black text on white backgrounds for most content, with a warm blush-beige (#E8D5C4 approximately) used for the footer and newsletter sections across all pages. Photography provides all colour and warmth — there are no accent colours, no gradients, no decorative elements beyond the typography itself and the images.

The overall aesthetic leans more editorial and design-forward than the v2 prototype suggested. The typography is bolder and more expressive, the layout is cleaner, and the photography-forward approach gives the site a visual confidence that the v1 lacked. However, the editorial quality is a double-edged sword: it may read as aspirational to some visitors and intimidating to others.

Navigation

The site uses a mobile-style hamburger menu (three horizontal lines) in the top right corner, even on what appears to be a desktop or tablet view. The full navigation is not visible without clicking this menu. The logo 'Everyday Living Interiors / by Sara de Abreu' sits in the top left and serves as a home link.

The site structure, as revealed through the screenshots and page links, includes:

Notable: there is no single 'Services & Pricing' overview page. Each service has its own dedicated page. The homepage provides the overview with links to individual service pages.

Page 1: Homepage

Hero section

The homepage opens with the large typographic logo at the top, then immediately presents a hero section with a real interior photograph — a warmly lit living room or sitting area with natural textures and lived-in quality. Over or near this image, in large serif typography:

Your Home Should Support Your Life, Not Compete With It.

This is the same tagline from the v1 and v2 websites — it has survived all iterations because it consistently resonated across all persona interviews. Below the tagline, Sara's philosophy is expressed in a short paragraph about believing that everyone deserves a home that feels like theirs, that interior design should be accessible and practical, and that she helps people create spaces that work for their real lives.

Image gallery section

Below the hero, a curated grid of interior photographs spans the page width. These show real spaces — not styled showroom shots — with warm tones, natural materials, textiles, and lived-in quality. The images include a variety of spaces: living areas, kitchens, close-ups of styling details (a stack of cushions in earthy tones, hands arranging objects, textured fabrics). The photography style is warm, natural, and slightly editorial — these feel like they could appear in a lifestyle magazine, but they are real spaces Sara has worked on.

'Whenever You're Ready, I'm Here' section

A transitional section appears with the heading:

Whenever You're Ready, Styling Starts Right Here, Where You Are.

This is Sara's adaptation of the emotional acknowledgement section recommended in the v2 prototype. The language is gentler and less specific than the v2's 'Wherever you're starting from, that's okay' — it doesn't name specific emotional states (shame, grief, embarrassment, couple conflict) but instead offers a general invitation. The tone is welcoming but less targeted.

Services & Pricing overview

The homepage displays a 'Services & Pricing' section that lists all three service tiers with their names and starting prices. Each service shows:

Each card appears to have a brief description and links to the individual service page. The prices are visible, clear, and unambiguous — this was the number one critical recommendation from the research, and Sara has implemented it.

Notable: the v2 prototype included four services (adding 'The Thoughtful Edit' at €150 per room — an in-person restyling using existing furniture). The live site has three services. The Thoughtful Edit has been dropped, leaving a price gap between €80 and €250.

'Real People, Real Results' portfolio preview

Below services, a section headed:

Real People, Real Results

This shows portfolio preview cards — thumbnail images of completed projects linking to their individual case study pages. The phrasing echoes the v2 prototype's 'Real homes. Real budgets. Real results.' but with a people-first emphasis.

'Can't Find What Suits Your Situation?' section

A section appears with the heading:

Can't Find What Suits Your Situation?

Below this, text reads: 'Get in Touch - I'll Help You Choose What Works for You.' This is Sara's implementation of the 'Find your starting point' service qualifier recommended in the v2 prototype. However, where the v2 suggested specific pathways matching self-descriptions to services ('I just need a push → Room Reset', 'I want a full plan → Design Roadmap'), the live site instead offers a general invitation to get in touch. The qualifier is less self-service and more dependent on personal contact.

Characteristics section

A section titled 'Characteristics' appears near the bottom of the homepage, presenting key attributes of Sara's approach. This appears to list qualities like practical, affordable, personal, or similar brand values — communicating what makes ELI distinctive.

Footer

The footer appears on every page, set against a warm blush-beige background (#E8D5C4 approximately). It contains:

Notable absences from the footer compared to the v2 prototype: no WhatsApp contact option, no closing emotional line ('Whether you're starting from scratch or building on what you've already created — you belong here'), and no mention of worldwide online availability.

Page 2: The Room Reset — €80

Each service has its own dedicated page, headed by the brand logo and featuring a hero image of a bookshelf-lined room with warm, inviting styling.

Service description

The page is titled 'The Room Reset - €80' with the price prominently displayed in the heading itself — not hidden, not at the bottom, but the first thing a visitor reads alongside the service name.

The page describes the service through clearly structured sections:

What it is: A focused, one-on-one virtual consultation where Sara looks at the client's space together with them and provides clear, actionable direction.

How it works:

  1. The client sends photos of the room beforehand
  2. They meet online for 60–90 minutes
  3. Sara assesses layout, flow, light, and existing furniture
  4. They discuss what's working, what's not, and what to change
  5. Within 48 hours, the client receives a written summary with recommendations

What you receive:

This is for you if: You know something is off but can't pinpoint what. You want expert eyes on your space without committing to a full project. You need a push, not a project.

A prominent 'Book The Room Reset' button sits below the description. The footer follows immediately after.

This page is extremely close to the v2 prototype specification — the structure (what it is, how it works, what you receive, this is for you if) follows the v2 template almost exactly. The deliverables are specific and concrete. The price is unmissable.

Page 3: The Design Roadmap — From €250

Structured identically to The Room Reset page, with a hero image showing a styled interior with clean lines and warm tones.

Title: 'The Design Roadmap - From €250'

What it is: A complete, written design plan the client can follow at their own pace — whether they implement it in a weekend or over six months.

How it works:

  1. Start with a consultation (virtual or in-person) to understand the space, lifestyle, and budget
  2. Sara develops a full design concept tailored to the situation
  3. Client receives a comprehensive document with everything needed to move forward

What you receive:

This is for you if: You want more than advice — you want a plan. You're starting from scratch or moving into a new space. You and your partner want a shared direction you can both follow. You prefer to implement at your own pace and budget.

The price section notes: 'Price from €250 (depending on scope — I'll give you a clear quote before we start)'.

Notable: this page includes the couples mention — 'You and your partner want a shared direction you can both follow' — directly from the v2 prototype. This is the only visible couples-specific language on the site.

A 'Book The Design Roadmap' button links to the contact page.

Page 4: The Living Space Plan — From €540 Per Room

The premium service page, structured identically to the other two.

Title: 'The Living Space Plan - From €540 Per Room'

What it is: Full interior design from concept to completion. Sara handles everything — from the initial vision to the final styling — so the client can enjoy the process instead of managing it.

How it works:

  1. In-depth consultation to understand the client's life, needs, and aesthetic
  2. Full concept development including 3D visualisations
  3. Product sourcing, supplier coordination, and budget management
  4. Styling and installation
  5. Support until the room is complete and the client is happy

What you receive:

This is for you if: You want the full experience. You're doing a significant room transformation or whole-home project. You want a professional guiding every decision.

Price: 'from €540 per room (I'll provide a detailed quote after our initial consultation)'.

A 'Book The Living Space Plan' button links to the contact page.

Page 5: Portfolio — Case studies

The portfolio is presented through individual case study pages rather than a filterable gallery. Four projects are visible:

Funchalinho (Beach House, Portugal)

The most substantial case study. It opens with the title 'Beach House' and location 'Portugal'. The page describes the challenge: an old beach house that was closed for 10+ years, in need of a lot of TLC on a budget.

The process is described through bullet points:

The page then shows before-and-after photographs for two spaces: the living room and the kitchen. Each shows a clear 'Before' and 'After' label with side-by-side or stacked images. The before images show tired, dated spaces; the after images show warm, characterful rooms with natural textures, colourful textiles, and thoughtful styling. These are real, lived-in transformations — not staged showroom shots.

A 'Get in Touch' button sits at the bottom of the project content.

Nili & Omar (Living & Dining, Amsterdam)

A more extensive case study presented as a multi-room project. The page shows different areas with headings: 'Living & Dining', 'Office / Extra Bedroom', 'Guest Bedroom', 'Master Bedroom'. Each section includes photographs showing the styled results. The images display warm, eclectic interiors with personal touches — framed art, textiles, lived-in styling. The variety of rooms and the naming of the clients gives this project a personal, real quality.

No before images are visible for this project — only the finished results. No budget or constraint information is displayed.

Maria & Flo (A New Kitchen, Amsterdam)

A kitchen renovation case study. The challenge is described: 'A modern kitchen with clean lines and a desire to have it warm yet wouldn't feel dark, that wouldn't block the light from the windows, and that had more storage space. Also, to move open-plan concept with the living room.'

The page describes the challenge of the client's eclectic taste and difficulty deciding on a final design. It notes finding common points in their vision and translating inspiration into a practical reality — demonstrating that 'a black kitchen doesn't necessarily mean a dark space.'

Photographs show the completed kitchen — a sleek, modern space with dark cabinetry, natural light, and clean styling. A 'Get in Touch' button sits below.

No before-and-after comparison is shown. No budget information is displayed.

Leen de Rooms (Living Room Refresh, Ghent, Belgium)

A smaller-scope project presented more briefly. Location: Ghent, Belgium. The brief: 'a simple room refresh without spending much money or getting rid of the big pieces like the sofa.'

The solution: 'bring in more colour with a rug and change the sofa cushion covers to create a sense of unity with the colours and fabrics. All advice was given over a 35-minute call, where we looked at the space, and the client told me their needs and constraints. After the call, a shopping list for the products discussed within the client's budget was provided.'

This is the only case study that explicitly mentions budget consciousness and working within constraints. It shows the output of a Room Reset-style consultation — delivered over a 35-minute call with a shopping list. Photographs show a colourful, refreshed living room with bright cushions and a new rug bringing warmth to the space.

Page 6: About Sara

The page opens with a large photograph of Sara herself — a warm, natural headshot showing her with glasses and a friendly, confident expression. She appears approachable and professional. The image is real and personal, not a styled corporate headshot.

Below the photograph, the heading reads simply: 'Hi, I'm Sara.'

The page then presents two major text sections:

The philosophy statement

And I Believe Your Home Doesn't Need To Look Like A Magazine. It Needs To Work For You.

Sara introduces herself as the founder of Everyday Living Interiors and describes her belief that homes should be spaces that support people's lives — 'spaces where everyday moments feel a bit more special and functional.' She explains that she works by helping people stop being overwhelmed by endless design choices and instead 'start by owning what they already have and working with it intentionally.'

She shares her personal story: 'A couple of years ago, I decided to make it official and began offering personalised consultations to friends, then friends of friends, then strangers who somehow found me. And now, here we are.' This gives the business an organic, word-of-mouth origin story that feels authentic rather than corporate.

A second paragraph explains her career transition: 'Before this, after many years working in the corporate world, I knew I'd always wanted to fully commit to what truly made me come alive: design, homes, and helping people make their spaces feel right. With a background in design training, a degree in marketing and communications, I bring a unique mix of creative instinct and strategic thinking — which means I work in a clear, organised, and client-focused way. I focus on solutions that are achievable, personalised, and grounded in your reality — not just pretty pictures.'

'What Do I Do?' section

Sara describes her approach in practical terms:

I offer personalised interior design services — from quick consultations and virtual design sessions to full room and home makeovers.

My goal is to help everyday people create homes that feel personal, functional, and beautiful, without breaking the bank or making drastic changes.

'How Do I Work?' section

A simple three-step process:

  1. Start by booking an appointment (online or in person)
  2. Tell Sara about your space, your needs, and what's not working
  3. Sara creates a plan with the details and the direction your space actually needs

The footer follows. Notable: the About page does not include the detailed personal narrative from the v2 prototype (growing up rearranging her room, her grandmother's objects, moving to the Netherlands from Portugal, knowing what it's like to start over). The tone is more professional-summary than personal-story. It communicates competence and accessibility but stops short of the emotional vulnerability the v2 prototype recommended.

Page 7: Get in Touch

The contact page opens directly with a heading: 'Get In Touch' — no subtitle, no warm preamble.

The form includes:

A 'Submit' button sits below the form fields.

Below the form, a section titled 'THE PROJECT' displays a photograph of a completed interior — presumably showing the kind of result clients can expect. A second 'Get in Touch' button appears below the image.

The footer follows with the standard About Me, Get In Touch, Social, and Newsletter sections.

Notable absences compared to the v2 prototype: no warm opening text ('Whether you know exactly what you want or you're just starting to think about it'), no 'What's on your mind?' open-ended prompt, no photo upload option, no WhatsApp contact, no 'quick opinion' low-barrier alternative. The form is functional but standard — it does not address the contact-form anxiety identified in the research.

Page 8: Blog

The blog section is new — not present on the v1 website at all. It currently contains two posts:

Blog post 1: 'I Don't Design For Magazines'

Dated 03/06/2026. The post opens with a strong editorial statement that directly communicates Sara's positioning. The post discusses Sara's philosophy that there are too many 'beautiful' interiors on social media that are impractical for real life. She writes about living behind Instagram, Pinterest, and other platforms where 'every home makeover blog and every furniture store makes it look so easy' — creating unrealistic expectations.

The post argues that 'living behind furniture isn't an option' — homes need to be functional, not just photogenic. Sara positions herself against the aspirational interior design industry: she doesn't want another designer creating 'aspirational spaces'; she wants to help people with their actual daily lives. The language is direct, opinionated, and confident.

Key quotes from the post:

'Give me a cluttered pantry that nobody can find anything in, and I'll give you back your Tuesday mornings.'

'Give me your grandfather's antique old cabinet and your partner's IKEA shelf and I'll make them get along.'

'That's where Everyday Living Interiors comes in... not to redesign your home from scratch — but to help you love your home today. It's to give you the confidence and direction to start making changes.'

This blog post is the single strongest piece of emotional content on the entire site. It does what the homepage doesn't quite achieve — it names real situations, real frustrations, and real starting points. It communicates Sara's voice with warmth, humour, and directness. The title alone ('I Don't Design For Magazines') is a positioning statement that would resonate with Mariana, Daan, and Charlotte.

Blog post 2: 'So... I Started An Interior Design Business'

Dated 29/05/2026. A personal origin story about Sara's career transition. She describes working 8.5 years in corporate marketing and communications, then making the decision to pivot to interior design after the company doctor recommended time off. She explains that she had 'always been doing interior design in my life' — rearranging rooms, helping friends, making beautiful spaces from nothing.

The post describes her journey from corporate to launching ELI: initially helping friends and family, then starting to take clients. She describes her goal as 'creating spaces that feel personal, functional, and beautiful, without breaking the bank or making drastic changes.' The post ends with a declaration of her approach and a link to the first blog post.

This post provides the personal narrative depth that the About page lacks — the corporate background, the career courage, the organic origin. However, it is buried in the blog rather than being the central narrative of the About page.

Implementation analysis: v2 recommendations vs. live site

The following analysis maps every major recommendation from the v2 virtual prototype against what Sara actually built, to identify where the live implementation captures the research insights and where gaps remain.

Pricing visibility Implemented

The number one critical recommendation — visible pricing on the website — is fully implemented. Every service page leads with the price in the heading. The homepage shows all three prices in a clear overview. Prices are specific: €80, from €250, from €540 per room. This was the single most important change requested by all six personas, and Sara has delivered it unambiguously.

Concrete deliverables Implemented

Each service page now includes a 'What you receive' section listing specific deliverables: PDF documents, moodboards, colour palettes, shopping lists, 3D visualisations. The structure follows the v2 template closely. Visitors can now answer the question 'But what do I actually get?' — which was a universal concern in the Round 1 interviews.

Service page structure Implemented

The 'What it is / How it works / What you receive / This is for you if' structure from the v2 prototype is faithfully reproduced on all three service pages. This is the clearest example of direct implementation from the research recommendations.

Portfolio with real projects Adapted

The portfolio now includes four real case studies with photographs. However, the implementation differs from the v2 recommendation in several ways:

About Sara page Adapted

Sara has created a personal About page with her photo, her story, and her philosophy. However, the depth of personal narrative is lower than the v2 recommended. The About page reads more as a professional summary than the intimate personal story the v2 described (growing up rearranging rooms, grandmother's objects, moving countries, knowing what it's like to furnish a flat on a budget and feel embarrassed). Much of that personal depth exists in the blog posts instead — particularly the 'So... I Started An Interior Design Business' post — but it's not on the About page where most visitors would look for it.

Emotional acknowledgement section Adapted

The v2 prototype's most important new addition — the emotional acknowledgement section ('Wherever you're starting from, that's okay') — has been adapted into the homepage as 'Whenever You're Ready, Styling Starts Right Here, Where You Are.' This captures the welcoming spirit but removes the specific emotional naming that made the v2 version powerful. The v2 named shame, embarrassment, life changes, couple conflict, and feeling stuck — emotions that Mariana, Charlotte, and Daan all said would have made them feel seen. The live version is warmer than v1 but less targeted than v2.

However, the blog post 'I Don't Design For Magazines' does much of this emotional work — it names real frustrations, real messes, real starting points. The emotional content exists; it's just located in the blog rather than on the homepage.

Blog Implemented

A blog was not part of the v2 prototype but was noted as a recommendation the research supported. Sara has launched it with two strong posts. 'I Don't Design For Magazines' is arguably the most effective piece of content on the entire site — it communicates voice, philosophy, accessibility, and emotional intelligence in a way that the structured service pages cannot. This is an area where Sara has exceeded the prototype by adding a channel the research suggested but didn't detail.

Couples positioning Missing

The v2 prototype recommended a dedicated couples section on the homepage ('Do you and your partner have different styles?'), couples-specific portfolio case studies, and prominent couples mentions across the site. In the live implementation, couples are mentioned once — on the Design Roadmap page: 'You and your partner want a shared direction you can both follow.' There is no dedicated homepage section, no couples portfolio filter, and no couples-specific case study. This was one of the strongest findings from the Round 2 interviews — Tom and Priya's reaction was unambiguous — but it has not been implemented.

Service qualifier / 'Find your starting point' Adapted

The v2 recommended a self-service qualifier mapping self-descriptions to services ('I just need a push → Room Reset'). The live site has a 'Can't Find What Suits Your Situation?' section that invites visitors to get in touch for help choosing. This is a contact-dependent version rather than the self-service version the v2 proposed. It still requires the visitor to take initiative, which was the barrier the qualifier was designed to remove.

The Thoughtful Edit service Missing

The v2 prototype included four services; the live site has three. 'The Thoughtful Edit' (€150/room — in-home restyling using existing furniture) has been dropped. This creates a price gap between €80 (virtual consultation) and €250+ (full design plan). For budget-conscious visitors like Mariana, this gap may feel large. The Thoughtful Edit was specifically designed as the 'see results immediately, in person' option — a middle ground between virtual advice and a full project.

FAQ section Missing

The v2 prototype included a FAQ addressing the top hesitations from the research: 'My home is a mess — is that okay?', 'I don't have much budget', 'My partner and I can't agree', 'I'm not sure which service I need', 'Do you work outside Amsterdam?' No FAQ is visible on the live site. These questions represented direct barriers to conversion identified in the research.

WhatsApp contact Missing

The v2 recommended WhatsApp as a contact option alongside email and the form. The live site offers only the contact form, email, and phone. For the Holland Park demographic (83% immigration background, many under 35), WhatsApp is the dominant communication channel.

Photo upload on contact form Missing

The v2 recommended allowing visitors to attach a photo of their space in the contact form, with a note: 'A photo of the room helps me understand your situation faster — but it's not required.' The live contact form has standard text fields only. The 'quick opinion' low-barrier alternative (send me a photo, I'll reply with my honest first impression, free, no obligation) is also absent.

Testimonials Missing

The v2 recommended 2–3 testimonials on the homepage from diverse client situations (a couple, a single parent, a decision-paralysed professional). No testimonials are visible on the live site.

Footer emotional line Missing

The v2 prototype's footer included: 'Whether you're starting from scratch or building on what you've already created — you belong here.' The live footer is informational only — contact details, social links, newsletter signup. It functions but doesn't close the emotional loop.

Geographic emphasis Implemented

The footer consistently states 'From Lisbon / Based in Amsterdam – Diemen Zuid' across all pages. This dual identity — Portuguese origin, local Dutch presence — is a trust signal that works for the multicultural Holland Park demographic and for Diemen locals. The Funchalinho project (Portugal) adds geographic range to the portfolio.

Newsletter signup Implemented

Present in the footer of every page with a clear value proposition: 'Subscribe for design insights, trend alerts, and project reveals — delivered straight to your inbox.' This was not in the v2 prototype but is a sensible addition for building ongoing relationships with visitors who aren't ready to book.

Summary: v2 prototype vs. live implementation

Recommendation Status Notes
Visible pricing Implemented All three services show prices in page headings
Concrete deliverables Implemented 'What you receive' on every service page
Service page structure Implemented v2 template followed closely
Geographic emphasis Implemented 'From Lisbon / Based in Amsterdam – Diemen Zuid'
Blog Implemented Two strong posts; exceeds prototype
Newsletter Implemented Not in prototype; sensible addition
Emotional acknowledgement Adapted Present but less specific than v2; depth moved to blog
About Sara Adapted Professional summary; personal depth in blog instead
Portfolio Adapted Real projects, but limited before/after; no visible budgets
Service qualifier Adapted Contact-dependent, not self-service
Couples positioning Missing One mention on Design Roadmap page only
The Thoughtful Edit service Missing Dropped from service lineup
FAQ Missing Research-identified hesitations not addressed
Testimonials Missing No social proof on site
WhatsApp contact Missing Form + email + phone only
Photo upload / quick opinion Missing No low-barrier contact alternative
Footer emotional line Missing Footer is informational only

Overall assessment for Round 3 evaluation

The live website represents a substantial improvement over the v1 version that personas evaluated in Round 1. The critical recommendation — visible pricing — has been fully implemented. The service pages are well-structured with clear deliverables. The portfolio shows real work. The blog adds a voice and personality dimension that the prototype didn't include. The About page puts a face and a story to the brand.

However, several of the recommendations that drove the strongest persona reactions in Round 2 are absent or diluted in the implementation. The emotional acknowledgement section — which Mariana, Charlotte, and Daan all responded to most powerfully — exists in a gentler, less targeted form. The couples positioning — which produced Tom and Priya's strongest reaction in the entire study — is almost invisible. The FAQ, testimonials, and low-barrier contact options that addressed specific conversion barriers have not been built.

The most interesting dynamic for Round 3 evaluation will be: the site is real now. Personas will react to actual visual design, real photographs, real typography — not a text description. The editorial design quality is higher than either the v1 or the v2 prototype suggested. Whether that visual confidence helps or hinders different personas is the central question of this round.

The blog post 'I Don't Design For Magazines' may be the site's secret weapon. It does emotional work that the homepage doesn't — naming real messes, real frustrations, real starting points. Whether personas discover it, and how they react to finding the emotional content in a blog rather than on the homepage, will be revealing.

Everyday Living Interiors · Virtual Prototype v3 · Live Implementation · June 2026